What is Social Media
Social media refers to internet based websites or applications that allow or encourage interactions between its visitors, customers, members or subscribers. While many forms of social media have been around for considerable time, such as forums, bulletin, and user groups, contemporary technologies such as smart phones and web based technologies such as AJAX have led to its explosion in recent time.
Examples of social media include; social networking, social bookmarking, social news, music, video and photo sharing, wikis and forums
Why is Social Media important?
Social media are growing massively in popularity to the point where we are now seeing social networking sites like Facebook becoming the more popular than Google search. Google may still be the line share of the search market, but that is not the only game in town any longer and businesses that are not actively engaging and promoting themselves in the social media are removing themselves from a large and ever increasing potential market.
How can Social Media improve your business?
The social media are now booming however this is not the only reason why businesses need to develop a social media strategy. More importantly the social media differs from other aspects on the internet because it is based on personal, not anonymous interactions, which brings with it a significant trust premium.
Businesses who embrace the social media have the opportunity of building a level of trust and more personal relationships with their customers previously limited to offline, human to human businesses.
Outsmart Social Media Solutions
A social media strategy is so much more than simply setting up a blog, Twitter and Facebook page. A social media strategy needs to fit in with an organisations broader communication strategy and be subjected to the same quality control and consistency of messages. Unlike other forms of communication however, social media is fast and has the potential for broad reach which is why it needs to be professionally managed and adequately resourced.
Oustmart social media strategies are tailored for your business. They involve;
- Monitoring and listening to conversations or themes related to your business, products, services or industry across the broader social media platforms
- Development of both proactive and reactive a social media interactions.
- Integration of social media platforms with your internet based applications.
- Development of social media policies and procedures and
- Execution of your social media campaign.