What is Search Engine Optimisation (SEO)?
Do you ever wonder why some websites continuously enjoy the top positions in search engine results pages?
Have you even thought about how they managed to get their way to the top amidst stiff competition?
Are you frustrated that after spending a lot of money on a great looking website you just can’t seem to improve your ranking in Google, Yahoo or Bing?
The answer to your questions is the art of SEO or Search Engine Optimisation.
Why is Search Engine Optimisation Important?
Think about the way you personally find what you are looking for on the internet. Whether you prefer the flavour of Google, Bing or Yahoo it is most likely that your quest for information, a product or service begins with an internet search and results in clicking through one of the first 5 or 10 results on the initial search results page.
A Search Engine Optimisation (SEO) strategy is pivotal to the success of internet marketing, equal in importance as having a quality website. A strategy that results in a higher ranking on the most popular search engines will give your website a significant ongoing advantage over your competitors.
A website site that is optimised to rank high for your potential customer’s most relevant keywords and phrase searches and which provides your customers with the best onsite experience, will deliver you increased traffic and improved conversions.
How can you optimise your website for search engines?
SEO is not magic and doesn’t have to be complicated. It is fundamentally about providing both a quality experience for your website’s users and ensuring your website is structured in such a way that search engines find it easy to discover, analyse catalogue or index.
A website that is carefully constructed will deliver more engaging and relevant content for both your website’s users and the search engines.
SEO solutions from Outsmart
Be very wary of companies that claim they can get your website into the top 10 results in Google, Yahoo or Bing Search Engines for a keyword. What you should be most concerned about is being highly ranked for your most likely or targeted customers.
What a professional SEO firm such as Outsmart can do, is to work with your business to develop a broad range of strategies which will significantly increase the traffic to your website of your most desirable target customers.
This broader SEO strategy will depend on the specific nature of your business, the market and your competitors and may include a mix of the following tactics:
- Ensure your website is search-engine friendly for the like of Google, Bing, Yahoo and Ask rankings.
- Ensuring your website content is exceptional, convincing, unique and fresh.
- Ensuring your website has a Good site structure to make it easier for search engines to crawl, analyse and index.
- Develop good internal and external links to and within your website and its most important pages.
- Develop a strategy to take advantage of the latest social media and social networking tools to drive visitors to your website
- Providing your business with the tools to self manage your own SEO campaigns
Outsmart… Outwit… Outrank… Use Search Engine Optimisation to Outsmart your competition