Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often considered one and the same. Both disciplines are concerned with attracting visitors to your website from search engine results pages such as Google, Bing, Yahoo or Ask, however there are clear and important distinctions.
Search Engine Optimisation is but one aspect of Search Engine Marketing, a tactic that may be used as part of your SEM strategy. Search Engine Optimisation involves the use of both onsite and offsite techniques to make your website more attractive to search engines, with the objective of improving your ranking or presence on search engines results pages.
Search Engine Marketing is the overall strategy you use for attracting visitors to your website from search engine results pages which can include a wide range of Search Engine Marketing tools and techniques.
Why is Search Engine Marketing (SEM) important?
In the same way that a great business in a poor location may take a long time to prosper, a great website cannot realise its potential without adequate volume of targeted visitor traffic.
If you own or operate a business that derives business from a presence on the internet, then Search Engine Marketing is an important tool in successfully promoting your business.
What can you do about it?
Depending on the nature of your online and offline business, your Search Engine Marketing strategy can be a mix of any number of the following SEM techniques:
- Search Engine Optimisation,
- Pay Per Click (PPC) directional advertising, such as Google AdWords
- Banner Advertising
- Affiliate Marketing
- Comparison shopping sites
- Directory listings
- Social Media and others
A robust Search Engine Marketing strategy will deliver your website visitors who are potential customers and rather then visitors who have no interest in your product and or service. This is the difference between getting visitors and customers.
How Outsmart can help?
Today’s Internet user is extremely savvy and will make very quick judgements of search engine results when choosing which results to click through. While ranking high in search engine results pages is vitally important, making your displayed search engine result more attractive than your competitors may in fact lead to higher click through rates.
An Outsmart Search Engine Marketing strategy will result in greater conversions by delivering you more, better targeted customers to your website in consideration of the following factors:
- Your broader marketing strategy,
- Your existing online presence and how it relates to your competitors,
- Your target market and how your customers interact with the internet,
- The most appropriate keywords to be targeted,
- What goods or services you are marketing, and
- What resources you have to support and execute your online strategy and will use in developing a plan.
Let us help you devise your strategy. Outsmart’s experienced staff have broad business backgrounds not just marketing or the internet. This allows us a better understanding of the broader business environments you operate in.