So you have a knock-out website, well constructed with killer graphics, unique content and state of the art functionality. You are poised to do business on the internet. But, where is everyone?
Unfortunately the work does not stop upon having a functional and engaging website. In fact, its just started. It is a bit like having the worlds greatest shop or restaurant hidden away down some back street. It doesn’t really matter how good it is until customers come in the door. So, just like any other off-line business to ensure your businesses success you can either position in the best location on the best street so passing by traffic can see you or find clever and novel ways of attracting customers to find you and visit your site.
Developing strategies to attract your targeted customers and increasing web traffic is essential for maximising the potential of your great website.
On-line Marketing at Its Best
Growing website traffic is an essential part of the internet marketing process and it is often neglected as soon as the hard work is completed on creating a quality and functional website. Promoting your website is just like networking with potential customers. It is about putting yourself out there in the places frequented by your target market, understanding what they are looking for and ensuring that your website and marketing activities capture their attention and engage them enough to click through to your domain.
You can increase your website traffic by promoting your site across a range of different mediums and using a multitude of different strategies such as:
- SEO – Search Engine Optimisation
- SEM – Search Engine Marketing
- PPC – Pay Per Click Advertising
- Email Marketing
- Directory Listings
- Comparison Shopping Sites
- Social Networking and
- Social Media Marketing
The right online marketing strategey for you business will depend upon many factors such as the type of business you operate, the resourses you have available, your budget and your expectations and the retuens on your online marketing investment can vary greatly.
Contact Outsmart today for a no free obligation 1 hour consultantion to discuss the development of a strategy to increase you website traffic and provide you the tools and skills you require to drive targeted visitors to your website.