Archive for the ‘Social networking’ Category

Add the Google +1 Button to a WordPress Website

Friday, June 3rd, 2011

The battle for better targeted, more relevant, search results is truly on. While the Facebook Like button originated as a way to share content with your fiends, it is now embedding itself in Bings search algorithms.

Social signals are now being used to help rank regular search results, according to Danny Sullivan’s Search Engine Land. In particular, your stature on Twitter could help influence how a page ranks in web search.

What is Social Serach

Social Search, according to Google, helps you discover relevant content from your social connections, a set of your online friends and contacts. Content from your friends and acquaintances is sometimes more relevant and meaningful to you than content from any random person.

Google and the +1 button is Google’s latest attempt to grab a piece of the social pie. The +1 button is basically Google’s response to the Facebook Like button. A way for people to decide what is relevant online, in this case on Search.

Why is the Google +1 Button Important for Websites

It is very early days and while no-one can know at this time how successful +1 may be for Google, one thing that is certain is that Google is very very determined to make it work. In face, the entire staff of Google’s bonus are being linked to Google’s success in social this year.

Even more importantly for blog and website owners, you can be certain that +1 will become part of Google’s attempts to improve on the current state of search results it is serving up to prevent further erosion to the likes of Bing.

Sites that get in early will be giving themselves to best opportunity to maximise their +1 scores. This can only be a positive.

Adding Google’s +1 Button to a WordPress Website

Fortunately, adding the Google +1 button to your WordPress website is a breeze. Google has published Add +1 to your pages, which is a simple way to generate the widget to place on your site.

Adding Google +1 to your website

Even simpler, there are a number of WordPress plugins already available. We have incorporated the WordPress Plugin – Google +1 Button in this site, whoever a quick search for plugins for Google +1 button will yield a large array of alternative results.

Wordpress Plugin - Google +1 Button

While the Google +1 Button plugin will only allow you to position your +1 button at either to top or bottom of a post, not both, you can easily adjust the styling by tweaking the css settings.

Effect of Adding the Google +1 Button

Its very early days so some water is going to need to pass under the bridge before there is any real concrete evidence as to +1’s impact on websites. It is a very easy implementation, much easier than the early effort required to add like buttons to sites when they first become popular, so I would encourage all blog and website owners to get your +1’s working for you.

We hope this post helps with your implementation. If so, don’t forget to click the +1 at the top of the page.

Where have all the Twitter users gone

Monday, April 18th, 2011

It’s very well accepted that Facebook currently has over 500 million worldwide users and that 50% of Facebook users log onto the platform on any given day. We know this because Facebook tells us so on the Official Facebook Statistics Page.

That’s actually a phenomenal stat on user engagement and what has given Facebook a critical mass great enough to have other tech greats such as Google begin to worry as users spend a greater share of their time online within the Facebook ecosystem. With a reported 9.5 million Australian’s having registered a Facebook account, that’s 9.5million reasons why businesses need to be establishing themselves with Facebook’s closed environment.

And what of the other social networking great, micro-blogging site Twitter. Well Twitter has just celebrated its 5th birthday and has a reported 175million users. Futher, Twitter released stats on its 5th birthday today including the following:

Twitter users now send more than 140 million Tweets a day which adds up to a billion Tweets every 8 days by comparison, it took 3 years, 2 months, and 1 day to reach the first billion Tweets.

While it took about 18 months to sign up the first 500,000 accounts, we now see close to 500,000 accounts created every day.

Kiss metrics put together the following infographic on the official released Twitter statistics.

Twitter Official Growth Statistics Infographic

Sounds and looks impressive doesn’t it? Well I certainly thought so until I heard of an unofficial report into the Twitter numbers by BusinessInsider.com favourite tech podcast TWIT (This week in Tech).

The Business Insider report is based on data provided by someone with full access to Twitter’s API who took it upon himself to have an engineer look at follower/following statistics, to see how many users are following or are followed by a certain number of people.

This is what the article went on to say:
Using data that is now just one month old, he found out that:
There were 119 million Twitter accounts following one or more other accounts.
There were 85 million accounts with one or more followers.
With these figures, and Twitter’s claim of 175 million accounts, a little subtraction shows us that there are 56 million Twitter accounts following zero other accounts, and 90 million Twitter accounts with zero followers.

So let’s say an “active” Twitter user is someone who follows at least 10 other accounts. How many such “active” Twitter users are there? Our source’s API data shows that there are 56 million accounts on Twitter following 8 or more accounts. There are only 38 million following 16, and just 12 million following 64.

The following infographic puts all that in to context.

Business Insider Chart of the Day How Many Users Does Twitter REALLY Have?

As someone who has been putting in a larger effort to date with clients to increase their influence on Twitter, while I still appreciate the value in the network, I will be placing a much larger emphasis on Facebook again until the numbers tell me something different.

Social Networking Strategy – Love of Coffee

Saturday, August 21st, 2010

The Client

Coffee Shrine is a Perth based reseller of coffee related equipment, services and supplies. It markets its products and services nationally across a number of distinct coffee related markets.

The Problem

Coffee Shrine wanted to expose its business to a much broader audience than existing customers and customers searching for specific products that it sold. Believing that it could significantly expand its business if it could create engage with a wider audience of coffee lovers, the company needed a solution for expanding its reach.

The Solution

Outsmart developed a strategy for Coffee Shrine which involved the creation of a new “independent” industry brand. Love of Coffee, which was Coffee Shrine’s tag line, was a coffee news blog & website which positioned itself as on of Australia’s most important coffee resources.
The blog uses a magazine format, and includes industry news, café reviews, product reviews and information on coffee machines.
The Love of Coffee website also publishes aggregates feeds from a range of other trusted coffee sites and is very tightly integrates with Twitter and Facebook

Coffee Shrine places subtle banner ads on the site to promote its related products and where relevant has some keyword linking back to its ecommerce website.

The Results

The Love of Coffee website is a top ranking Australian coffee blog.
It is generating a significant volume of new traffic for the Coffee Shrine website as well as third part endorsement for many of its products.

Importantly, the Love of Coffee website has had a significant impact on Coffee Shrine’s search engine rankings for its primary ecommerce website, with new products launched simultaneously on the ecommerce site also being featured in the Love of Coffee blog.

Keywords

Internet marketing strategy, blog, social media, Twitter, Facebook, SEO