Archive for the ‘SEO Search Engine Optimisation’ Category

Social Networking Strategy – Love of Coffee

Saturday, August 21st, 2010

The Client

Coffee Shrine is a Perth based reseller of coffee related equipment, services and supplies. It markets its products and services nationally across a number of distinct coffee related markets.

The Problem

Coffee Shrine wanted to expose its business to a much broader audience than existing customers and customers searching for specific products that it sold. Believing that it could significantly expand its business if it could create engage with a wider audience of coffee lovers, the company needed a solution for expanding its reach.

The Solution

Outsmart developed a strategy for Coffee Shrine which involved the creation of a new “independent” industry brand. Love of Coffee, which was Coffee Shrine’s tag line, was a coffee news blog & website which positioned itself as on of Australia’s most important coffee resources.
The blog uses a magazine format, and includes industry news, café reviews, product reviews and information on coffee machines.
The Love of Coffee website also publishes aggregates feeds from a range of other trusted coffee sites and is very tightly integrates with Twitter and Facebook

Coffee Shrine places subtle banner ads on the site to promote its related products and where relevant has some keyword linking back to its ecommerce website.

The Results

The Love of Coffee website is a top ranking Australian coffee blog.
It is generating a significant volume of new traffic for the Coffee Shrine website as well as third part endorsement for many of its products.

Importantly, the Love of Coffee website has had a significant impact on Coffee Shrine’s search engine rankings for its primary ecommerce website, with new products launched simultaneously on the ecommerce site also being featured in the Love of Coffee blog.


Internet marketing strategy, blog, social media, Twitter, Facebook, SEO

SEO Strategy – Austin Developments

Wednesday, July 7th, 2010

The Client

Austin Developments is a developer of stylish and unique outdoor living environments. Based in Perth, Western Australia, the company has a strong reputation for its quality and creativity in outdoor pergola, patio, cabana and timber decking designs.

The problem

Austin Developments had identified that its potential customers had shifted from using traditional directories such as the Yellow Pages towards online sources of information.

To better take advantage of this shift, Austin Developments wanted to create a Internet Marketing Strategy which would give it a greater and more effective presence online.

Frustrated that a considerable portion of its marketing budget had been spent on Yellow Pages style campaigns and that their corporate website was expensive to modify every time they wanted to make a changes, the company approached Outsmart to help it create a more effective internet marketing strategy.

The Solution

Austin Developments are artisans in their field, the creation of exemplarity outdoor living spaces and had an impressive portfolio of work to its credit. As such, we decided that their online presence needed to take maximum advantage of visuals of its great work.

First and foremost was the recreation of a website which had a simple to use and maintain content management system. A system that was easy for the owners to manage themselves and upload each new project as completed to expand their online portfolio.

Video was created and integrated into the website to give visitors an experience of the lifestyle improvements that was accompany an investment in an Austin Development lifestyle space.

We created a rage of high quality image galleries so that users of the website could get inspirations for their own projects as well as demonstrate the company’s track record.

A blog incorporated in the site allowed the owners to write about each project as completed, talking about the design briefs, challenges which needed to be overcome and how they arrived at the specific solution.

An integration with social media sites such as twitter and Facebook mean that Austin developments could be exposed to a wider audience and take advantage of some of the viral benefits of things such as the Facebook like buttons.

Finally, we implemented a highly targeted SEO campaign to improve the companies ranking in the major search engines.

The Results

The company has reported that it has decided to reduce its large expenditure on Yellow Pages advertising as it starts to receive the benefits of new online marketing strategy.

Customers are spending more time on their website and they are using it as a marketing tool while in customer presentations.

The ability to manage their own online content rather than rely on a web dev elopement firm means they are now updating this on a regula basis and it has become an integral part of its marketing mix that it now has control of.

keywords: seo, social neworking, blogging, website design, web development, wordpress

NexTag Australia – Shopping Comparison Sites

Thursday, June 17th, 2010

In the first major shake up to the Shopping Comparison Site market in Australia for some time, NexTag have announced that Australia is now a major focus of their expansion.

NexTag is focussing on a major puch into the Australian Shopping Comparison Site market

While Australian’s may not be that familiar with the NexTag brand, online merchants should to be aware that NexTag were recently rated as one of the top Paid CSEs (Comparison Shopping Engines) in the United States, sending online retailers the most traffic and revenue of any of the US Shopping Comparison Sites.

Outside of the US Market, NexTag operate in 8 international markets and Australia is their next major market focus.

Importantly, NexTag do not aim to be a just another player in the markets in which they operate, they are extremely capable and well capitalised and aim to be market leading Australian shopping comparison site.

Listing with NexTag offers Australian online merchants the following benefits:

  • Low risk – It costs just $50 to set up your account, and this is a prepayment on the “clicks” that you receive. Importantly you can cancel your account at anytime if you aren’t satisfied, and any money left in your account will be refunded.
  • Easy and not time consuming for you – NexTag simply browse a feed from your shop which is the same as the data feed.
  • Fast -The registration process only takes a few minutes
  • New/Quality traffic – Low audience overlaps with competitors.
  • Accountability – You can track your results and using the NexTag ROI optimizer you can track the number of sales generated by NexTag leads.

If you are considering ways to improve your Search Engine Marketing (SEM), NexTag will offer high exposure to potential customers for a very low cost.

About the Author:
Outsmart is a Perth based Internet marketing company which specialises in search and social media marketing strategies.

Internet Marketing Strategy – Live Play Create

Thursday, June 17th, 2010

Live Play Create required a scalable Internet Marketing Strategy to accommodate its growth from a single product small business to a large international operation with a portfolio of products and brands.

Client :Live Play Create

Product : Developer of unique, stylish and functional toys and children’s lifestyle products

Campaign : Online Marketing Strategy – Website Design and Search Engine Optimisation (SEO)

Background :Live Play Create is an Australian company which develops and markets a range of stylish and unique toys and children’s lifestyle products.

Founded by Cathy Ballardin, a West Australian mum with a passion for sustainable design, the company had grown from a single product to a portfolio of successful brands.

Challenge: Live Play Create had grown from focusing on a single product which it marketed through its own website, to a portfolio of products and brands marketed through a large retail network.

The company wanted to ensure brand integrity by operating the top ranking website for each of its products and brands, have an online presence for customers who did not have access to one of its retail distributors, yet did not want to complete with its retailer customers.

Internet Marketing Strategy: After meeting with the team and discussing their objectives, budget and resources Outsmart presented Live Play Create with an Internet Marketing Strategy which included website design and search engine optimisation (SEO)and would meet all of its desired outcomes.

The strategy was to develop a hierarchy of websites as follows:

Internet Marketing Strategy

Live Play Create needed an internet marketing strategy to cater for its growing portfolio of brands

  • A corporate site at the top of the hierarchy comprised of general information on the company, information on the respective brands and a corporate blog.
  • A suite of brand specific micro-sites which would be used the communicate products and brands and allow customers to easily locate their nearest retailer, and
  • An online shop where customers could purchase any of the company’s products online if they did not have access to its retail network.


  • The company’s brand websites are ranking #1 in Google.
  • The company’s corporate website is ranking #2 in Google for its respective brands.
  • Transactions through the company’s online shop have increased by 27%
  • There has been an increase in traffic across the hierarchy of sites of 32% above the traffic from the previous standalone website.
  • The company is more effectively diverting customers to its retail partners.

About the Author:
Outsmart is a Perth based Internet marketing company which specialises in search and social media marketing strategies.